A new season needed more than an announcement. It needed a reason to join.
A club with a century of history and a hundred million supporters put its academy's 2026/27 season film in our hands: the story of the shirt, carried from Gezira to Dubai, Sharjah and Ajman, and the children who wear it there.
Al Ahly SC — Academy, UAE branch
Arabic · Markets: United Arab Emirates · Egypt
In brief: U3 AI Agency directed and produced the 2026/27 season-launch film (1:38) for Al Ahly Academy's UAE branch, combining real 4K academy footage with AI-generated cinematic shots across Cairo, Dubai, Sharjah and Ajman. The campaign objective was the season launch and attention toward enrolment; no enrolment figure is published.
- Status: Official — the academy's season-launch film (Confirmed by U3)
- Runtime: 1:38 (Confirmed by U3)
- Emirates: 3 — Dubai · Sharjah · Ajman (Confirmed by U3)
The business problem
Launch the 2026/27 season, drive attention toward enrolment and communicate the scale of the academy's UAE presence across Dubai, Sharjah and Ajman — with the weight of the club's identity behind it.
Why the obvious approach wasn't enough
A season-launch film for a football academy usually means a crew across three cities, permits at three venues, a cast of children and a training calendar that cannot stop for a shoot. The film also had to feel like Al Ahly — the crest, the red, the history — for a branch thousands of kilometres from Cairo.
The U3 idea
Tell the club's story as one journey — from Gezira to the Gulf — and let the children carry the second half. The visual language was built from the club's own identity so that nothing in the film looks borrowed, and every location was generated rather than booked.
Why it mattered
Real 4K academy footage carried the children and the pitch. AI-native production carried what a crew could not stage — Cairo Tower, the eagle, El-Titsh, the transition into the UAE — and held the crest, the red and the kits across every scene.
What we built
One journey from Gezira to the Gulf: real academy footage cut with AI-generated cinematic shots, art-directed to the club's identity, delivered as a 1:38 season-launch film with original sound design.
Production system
- Directed and produced end to end by U3 — concept, script, visuals, edit, sound.
- Real 4K footage from the academy combined with AI-generated cinematic shots: Cairo Tower, the eagle, El-Titsh, the transition into the UAE.
- Locations across Cairo, Dubai, Sharjah and Ajman art-directed to the club's identity.
- Consistent kits, crest and colour across every scene.
- Cut to a 1:38 season-launch edit with original sound design.
What shipped
- Season 2026/27 launch film (1:38)
- Official use by Al Ahly Academy, UAE branch
Craft & finishing
- Editing: Cut to a 1:38 season-launch edit.
- Sound: Original sound design for the film.
Before → After
Before:
- A season to launch across three emirates
- A story that had to feel like Al Ahly, thousands of kilometres from Cairo
- A training calendar that could not stop for a shoot
After:
- The 2026/27 season-launch film, 1:38, in official use by the academy
- Real footage and AI worlds cut as one film
- The club's identity carried from Gezira to Dubai, Sharjah and Ajman
What this proves
U3 can combine client-shot footage and AI-native production in a sports brand campaign.
Who this is for: Sports clubs and academies · Federations · Season and enrolment campaigns · Youth programmes
See it live
Part of: AI Commercials & Launch Campaigns · Post-Production, Motion Graphics, 3D & VFX · White-Label AI Production for Agencies