Trends, tests and experiments — from the lab.
The presets, trend pieces and tests we make before anyone asks — the R&D that ends up inside client work. Every piece plays muted here; tap one for sound.
From the lab
Each piece is labelled for what it is — a preset, an experiment, a motion test or a tool test. When one borrows someone else’s likeness or IP, it says so: fan-made and unofficial.
What the lab makes
Presets
Repeatable looks and formats built around a trend while it is still rising — the shortest route from an idea to the feed.
Experiments
Trend pieces and short formats we make on our own, to learn what holds attention before a client’s budget is on the line.
Motion tests
Brand motion written as code and rendered frame by frame: type, light and masks, with no generator in the loop.
Tool tests
New AI video platforms and models, put through a director’s brief before they go near a client’s film.
Want the next trend in your brand’s voice?
Tell us the moment you want to own. We come back with the format that fits it.
From the lab
- Golden hour on the pier — the new viral preset — Preset · Independent / fan-made · 2026-10 — A seaside scene at golden hour — a wooden pier over still water, a song by the sea, a sunset on the sand — built as a preset: one look the feed can run with. Fan-made and unofficial; 29 seconds, tap for sound.
- The U3 mark, revealed in code — Motion test · Experiment / lab · 2026-10 — No generator involved: the mark is lit and unmasked frame by frame in code, then rendered to video — the studio's own motion renderer.
- The Eid Reel — Experiment · U3 original · 2026-03 — A seasonal trend piece with a cast of sheep, made for the feed.
- Touchline — football history, re-staged — Experiment · Independent / fan-made · 2026-02 — A trend experiment built on real football figures. Fan-made and unofficial.
- On Set — selfies on the sets of the classics — Experiment · Independent / fan-made · 2026-01 — The behind-the-scenes selfie trend, on the sets of film and TV classics. Fan-made and unofficial.
- Made on Higgsfield — a showcase film — Tool test · Experiment / lab · 2025-11 — A cinematic showcase film, directed by U3 and made on the Higgsfield platform.